Belgian beer brand, Heverlee, selected Scotland to launch its traditional beer back in November. Nothing too exciting about that until you learn how they did it.
Popping up at barber shops across Glasgow, visitors were able to sit back and relax while getting a trim with a beer. Heverlee’s barmen served pints from a bespoke beer caddy. Heverlee barman also showed up at bike shops, allowing clients to enjoy a beer (or a voucher for later) while getting their bike MOT’d.
Heverlee is inspired by the beers brewed by the monks in medieval times.
Returning to his birthplace of Leuven, our master brewer embarked on a mission to rediscover and recreate this classic bygone taste. Exploring the abbey library he learned of a light, fresh tasting Beer and used descriptions of the ancient beer to create Heverlee.
The home of Heverlee is the Abbey of the Order of Premontre, founded in 1129, located just outside Leuven.