Belgian beer brand, Heverlee, selected Scotland to launch its traditional beer back in November. Nothing too exciting about that until you learn how they did it.

Heverlee - a light, fresh tasting beer from Belgium.
Heverlee – a light, fresh tasting beer from Belgium.

Popping up at barber shops across Glasgow, visitors were able to sit back and relax while getting a trim with a beer. Heverlee’s barmen served pints from a bespoke beer caddy. Heverlee barman also showed up at bike shops, allowing clients to enjoy a beer (or a voucher for later) while getting their bike MOT’d.

Heverlee is served in a chalice glass designed to preserve the beer head and concentrate its flavours. The foam is traditionally sliced off with a knife, known as ‘beheading’. This removes the larger bubbles, which tend to cause the head to deteriorate faster, protecting the liquid underneath from exposure to the air and maintaining the head’s bitter aromas.

Heverlee is inspired by the beers brewed by the monks in medieval times.

Returning to his birthplace of Leuven, our master brewer embarked on a mission to rediscover and recreate this classic bygone taste. Exploring the abbey library he learned of a light, fresh tasting Beer and used descriptions of the ancient beer to create Heverlee.

The home of Heverlee is the Abbey of the Order of Premontre, founded in 1129, located just outside Leuven.

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About Heather Tucker

Heather is a writer, photographer and explorer of the world with bylines in Archaeology Magazine, Porthole Cruise Magazine, Taste & Travel, amongst others. She is addicted to pen, paper, hotels, organisation and hippos. In addition to Travel Gluttons, you can find her over at Cloggie Central.


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